The online market suffers from a large amount of non-sustainable packaging, placing packaging inside packaging, wasting enormous amounts of materials. 

This alternative packaging design accepts there is a fundamental difference in the requirements for in-store packaging verses online. It allows the design to be made fully recyclable and sustainable being entirety paper based allowing for ease of recycling. The design repackages an Oral B toothbrush which originally used a large amount of low value, rarely recycled polystyrene in a large shipping box (as shown below). In place of this, adaptable card supports provide the structural support needed for shipping.