For the Brooklands Radio launch on DAB they were in need of a new   identity and brand campaign. It was important to respect the colours and tone that represents the station but to come up with a design that was meaningful to listeners. The existing branding looked tired and dated. 

The heritage of the Brooklands area is very much represented by the original motor racing track. The circuit design now forms the first letter of the radio station’s new logo and modern typeface.  

  This new look and feel has increased brand awareness and meaning